The island housing market's precipitous fall

New home sales sank 43.7% during first quarter as uncertainty over government layoffs and the local economy kept potential buyers on the sidelines. Can the downward spiral be stopped?


No matter where you look—either by driving around the neighborhood, browsing local real estate websites, checking the newspapers or visiting new developments—residential and commercial properties hung with “for sale” signs are practically everywhere. The high number of unsold new units on the block, estimated at between 10,000 and 13,000, definitely makes it a buyer’s market.

Despite low mortgage rates, incentives from developers, banks and the government, and the vast pool of properties from which to choose at knockdown prices, there are simply very few takers.

In the Condado area, for example, where an average of 60 to 65 new apartment units were sold each year between 2000 and 2008, only five units were delivered so far this year through May from a total of nine new residential projects. In contrast, 136 units were delivered last year during the same period, said Rafael Bonnín, a partner at McCloskey, Mulet & Bonnín Appraisers. “So far this year, the local housing market is basically paralyzed in the different market segments,” said Bonnín. “The market for homes priced $500,000 and up is being absorbed even more slowly, one or two units a month.”

In the Caguas and Gurabo area, for example, in May, there were 249 units under construction valued at $500,000 and up, of which 159 were unsold and 11 optioned, according to Bonnín. In the San Juan and Guaynabo area (excluding Condado), there were a total of 3,500 units under construction (mostly condominiums) by the end of 2008, of which 1,400 were optioned and the rest unsold. That number, according to Bonnín, has likely not changed substantially since then.


Gisela Castro, president of Tiri Real Estate, one of the island’s leading real estate firms, noted that in the case of Condado, where there’s an unusually high number of unsold units in the higher price ranges ($500,000 and up), developers will have to continue to adjust prices downward in order to sell. “Developers had been giving away money which home buyers could use for down payments, closing costs, appliances or furnishings, but that got to the point where it was not enough to sell the property. As a consequence, what developers are doing right now is lowering their sale prices,” said Castro. “Projects with units that used to sell at $1 million are now being offered for $900,000.”Castro estimates new home prices have dropped on average 15% to 20% this year depending on location and price range.

At Gallery Plaza in Condado, for example, where condominium units were originally available at around $500,000, the developer first lowered the price to $399,000 and now is offering them at $389,000, Castro indicated. The downward trend is mirrored in areas such as Dorado and Guaynabo. “Apartments that used to sell for $575,000 are now going for $400,000 and in some cases lower,” Castro said. At Senderos de Montehiedra, in southern San Juan, new single-family homes that originally sold for $800,000 are now available for $600,000, she said.


HOME SALES TAKE DEEP SLIDE

According to the Construction and Sales Activity Report by local consulting firm Estudios Técnicos Inc. (ETI), the number of units sold between January and March of this year sank 43.7% in the first quarter when compared with the same period in 2008. Sales have declined steadily since reaching a peak of 2,948 new units in the second quarter of 2008. From there, the number dropped 12.9% in the third quarter of last year (2,567 units), another 21.2% in the fourth quarter of 2008 (2,023 units) and again 36.3% in the first quarter of this year, with only 1,289 new units sold. Since the peak in the second quarter of 2008, sales of new housing units have declined an astounding 56.2%.

The biggest drops in unit sales during the first three months of the year took place in mostly working- and middle-class Carolina with a decline of 84%. The San Juan-Guaynabo region registered a whopping 67.6% decline with only 90 new units sold compared with the 278 units moved in the fourth quarter of last year. Some 43% of all units sold in the San Juan-Guaynabo region during the first quarter were in the $150,000 to $199,000 price range, and 38% were priced $300,000 and over. By price range, 50% of the units sold islandwide during the first quarter of this year were in the range of $105,000 to $199,000, with those in the price range of $150,000 to $199,000 accounting for 26% of total sales. Single-family homes dominated the market with 60% of the total, followed by high-rises (20%), walkups (16%), villas (3%) and mixed projects (1%).

All price segments in all geographic markets on the island have been affected by the housing slump, Silvio López, vice president of Banco Popular’s construction group, said, adding the lower-priced housing developments have a far greater chance of selling than those units in the higher-priced brackets. The costlier the unit, the longer it takes to get it sold. In the Bayamón region, some 257 new housing units were sold in the first quarter of this year versus 414 units during the same period in 2008.

The Caguas region remained at with 194 units sold, while 63 units were sold in the Fajardo region during the first three months of this year versus 110 during same period in 2008.

In the Humacao region, 66 units were sold versus 379 in 2008. The Guayama region saw 35 units sold during the first quarter versus 96 during the same Home sales in the Aguadilla region tanked during the first quarter of this year, with 44 units sold versus 58 in 2008. In the Arecibo region, 144 units were sold during the first quarter of 2009 versus 102 in 2008, and in the Ponce region 277 units were sold during the first quarter of 2009 versus 155 during the same period in 2008.


In Hato Rey near San Juan’s financial district, only three housing units (all apartments) sold dur-
ing the first quarter versus 40 units during the same period last year.





DOWNWARD TREND EXPECTED TO CONTINUE

What really concerns Rafael Rojo, president of the Puerto Rico Home Builders Association, is not the steep drop in sales of new housing during the first quarter compared with last year’s sales, but the steady decline registered for three consecutive quarters and the risk that things could worsen. “If that trend continues and sales don’t pick up, by the time the second quarter ends June 30, the decline in sales could fall another 25%. We’re talking about serious numbers here,” Rojo warned. “On many occasions we say things are at a standstill and people may think we’re exaggerating, but in this case the market is really reaching the point of stalling.” The fall in new home sales actually dates back to before last year’s high mark in the second quarter.

The local housing market reached a peak in calendar year 2006 with 13,546 total new units sold, dropping to 11,099 in 2007 and 9,826 in 2008. Since 2007, mortgage originations have dropped sharply, delinquency rates have increased and banks have tightened their credit requirements. “There’s certainly enough excess inventory out there to last several more years, especially at this sales rate. It will take too long actually,” said Jay Casalduc, general manager of FirstMortgage.


Rojo indicated the industry is obviously concerned about the slump in sales, but at the same time hopeful that once consumer confidence is restored, home sales will pick up again. “There’s still a demand and a need for housing on the island, but there’s no certainty. Consumers are scared with what’s happening with the economy right now,” Rojo said.

Rojo noted that slumping homes sales have already taken a toll on several developers who have been forced to turn over projects to their banks while others have gone out of business altogether or filed for bankruptcy. “There’s no question we are already seeing those types of cases on the island. If banks begin to foreclose on projects on a larger scale, it’s going to be extremely difficult for the industry to recover, as the effects will be long-lasting,” he warned. Developers who had second and third phases of their current residential projects in the pipeline have been forced to put them on hold indefinitely, as they have not been able to completely sell the current inventory of newly built homes.




The effect on the economy of the housing slow-down is not limited to a surplus of new units sitting empty. New building has slowed to a crawl, taking a toll on much-needed jobs and sales of cement, tiles and other construction supplies. “What we’re seeing in the housing market is a reflection of what everyone is experiencing with the general economy of the island. It’s a very challenging environment to say the least,” said López. He added that the numbers from the ETI report coincide with those from the bank.

López said a trickle of potential home buyers continue to visit the new housing developments, but the vast majority of those visits are not turning into optioned home sales. “At the end of last year, which we labeled as a very complicated one, I estimated this year was going to be more challenging, but I can honestly say that it’s turning out to be much tougher and challenging than anyone expected,” López said.

Even the number of developers looking for construction financing at the bank has declined considerably, López noted. “We still have meetings with some developers regarding their new projects, but they’re certainly not knocking on my door with lots of new projects. Their main concern right now is to sell their existing projects,” he said.


With the much-touted $5 billion federal stimulus money yet to be felt in the island economy in a substantial way and most other industry sectors slumping, consumers remain very conservative about spending and skittish about Puerto Rico’s economy, López indicated. By the end of March, the island’s inflation rate had edged up 6%, the unemployment rate climbed to 14.7%, auto sales were down 25.5%, cement sales had declined 30%, delinquencies at banks reached 8.97%, bankruptcies increased 10%, exports declined 9.9% and imports dropped 14.1%. In other words, the nearly four-year old criollo recession is not showing signs of easing up.

EFFORTS ON GOING TO GET MARKET MOVING

FirstMortgage’s Casalduc said the few home sales that are taking place rely on markdowns, offers and incentives provided by developers and low interest rate financing deals by banks, but the financial institution has yet to see any clear signs of recovery in the new housing market. “We see a slight improvement in traffic at the projects, although not significantly more than three to six months ago. A slight increase, but nothing significant that would indicate improvement,” Casalduc said. Developers may have plans for the construction of new housing, but very few are seeking financing for them, according to Casalduc. “Developers are focusing right now on their existing projects and how to sell them,” he noted. López said Banco Popular is evaluating the very few new cases that come in very carefully, to protect not only the bank but also clients against a residential project that down the line could become a problem.

Developers and banks have integrated ongoing efforts to help the market absorb the excess inventory through increased sales. Banks are offering historically low interest rates on mortgages. There are sales promotions, advertising efforts and open houses. Developers are offering great incentives such as electric appliances, paying the down payment and even the closing costs, in some cases in conjunction with banks. “There’s still traffic, but it’s not enough. We need to stimulate the sale of existing homes more so that current home buyers can move up and purchase a new one,” Casalduc said.

A PERFECT STORM

Without question, the main element affecting the local housing market right now is consumer uncertainty over job stability (especially in the government sector) and the state of the local economy. Potential home buyers are also apprehensive about buying now for fear they will pay more in property taxes (expected to double) and higher legal fees on mortgage-related transactions. “All these government layoff announcements have many people nervous. Every week, all we hear about is the layoffs. It’s a negative message of uncertainty that has the housing market very nervous. You suddenly have 30,000 government employees, many prospective homebuyers, who don’t know if they’re going to be next. Suddenly you have 30,000 public employees out of the housing market, because theyíre not going to make a long-term investment in this cloud of uncertainty", Rojo said.

In addition to the potential 30,000 government employees expected to be laid off by the end of the calendar year, Rojo said it must be noted that another 7,000 or so private sector employees have lost their jobs over the past year. Certainly the same fear is in the private sector as well, he added. "It's very difficult to sell a long-term investment such as a house when there's this cloud of uncertainty over the market. We haven't reached bottom and until that happens, consumers will not come out to buy a home".

Rojo said several other elements have combined to pull the local housing market down to its current point. These include a flawed new housing incentives program and costlier mortgage-related transactions, thanks to a new and controversial Notary Law enacted late last year.

BANKING ON INCENTIVES

First of all, there's no doubt last year's housing incentives program was a success as nearly 10,000 residential units were moved out of the inventory. Had the government not provided the incentive, we would probably have a more serious problem on our hands right now, he said. Moving that inventory had a positive effect in avoiding a much bigger collapse of the market.

The housing incentives program of the previous administration provided a tax credit of 20%, or up to $25,000, for the purchase of a newly built home or apartment to be used as a main residence; up to 10% of the sale price, or up to $15,000, for the purchase of a newly built home or apartment to be used as a second home; and up to $10,000 for the purchase of an existing home or apartment.


The government allocated $220 million of taxpayers money for the tax credits for new residential purchases. Unfortunately, by the time the incentives program expired late last year and the Fortuño administration unveiled its replacement, local consumers were already "spoiled" by expectations of an incentive without having to give anything in return, Rojo said. "Breaking away from that was very hard for consumers, no doubt about it", he added. The Fortuño administrations plan included a $24 million government contribution to establish a $240 million fund with the private sector to assist eligible families in obtaining $25,000 toward the acquisition of a new home or $10,000 for an existing home. The money would be used as a down payment and obtained through a second mortgage on which home buyers wouldnít have to make payments on the principal or interest during the first 10 years of the loan.

Rojo credited the new program as ìextremely creative and efficientî since it addresses two of the
main difficulties faced by potential home buyers right nowóno money available for a down payment and difficulty in qualifying for a mortgage. However, the program as approved early this year, had many flaws and restrictions which basically limited its scope and market, thus rendering it inoperative, he said.

Among other things, the new incentives program prohibited owners from renting the property and barred investors from participating. "Through an involuntary error, legislators wanted to regulate the interest rate on the second mortgage by setting a fixed rate and forcing the first mortgage to be higher than the second, therefore making the program obsolete," Rojo said.

Gov. Luis Fortuño signed amendments to the law two weeks ago correcting the interest rate
issue on the second mortgage. "The fact that the program was fixed is a positive element looking forward, and we hope it will improve sales," Rojo said. López also believes the new housing incentives program is a good one and should help boost home sales, but it will all depend on how itís relaunched and remarketed and how it will be perceived by consumers. "We remain hopeful," he said.

Meanwhile, Casalduc insisted the program has its benefits, and the bank plans to promote it at specific projects. "It will all depend on the project. The incentive really helps those projects in the lower price ranges, but when it's a higher-priced unit, the assistance provided by the incentives program is not meaningful enough," Casalduc said. ì$25,000 has a much greater effect on a $150,000 purchase than on a $500,000.î


NOTARY LAW BOGGING DOWN SALES

Another element that has hindered the local housing market is the new Notary Law, which was signed by then-Gov. Aníbal Acevedo Vilá. In August after it was passed by both legislative chambers on the last day of session. In a nutshell, the law sets a nonnegotiable fixed 1% rate on the legal fees notaries charge for mortgage-related transactions. Although the 1% fee has been the industry standard for years, banks and notaries previously had negotiated a fee based on volume, with notaries usually charging a 0.5% fee that is included in the good-faith estimates provided by the financial institutions. Rojo said the aggregated costs the notary law imposes on home mortgage-related transactions increase substantially, making it more difficult for consumers to become homeowners. Although there have been discussions about reverting to the negotiated fee based on volume, the legislature has yet to act on it, said Rojo.


4 comments:

  1. This is a great blog post on the current state of the real estate industry in PR, I immediately added the RSS feed to Outlook.

    My brother and I just recently launched a new real estate classified ads page for the Puerto Rico market (http://www.clasificadosmejores.com) and although we had a general understanding of the industry we could have never estimated these numbers. We are giving much thought to your industry to see how the internet can help drive sales both locally and internationally.

    This is a great resource for everybody interested in the industry and we will tweet your posts as much as possible.

    PS We've noticed houses advertised on outdoor billboards (near San Francisco for example) has this been an effective practice?

    ReplyDelete
  2. Hello, thank you for reading Desde Mi Escritorio. About your question, related to billboards advertisement. I cannot tell you how effective this has been, but I understand it has sold some units. Although I believe it is a very expensive way to sell. Internet is really the right way to go as the most effective to sell y less expensive. Thank you for reading..

    ReplyDelete
  3. We completely agree with you, we've been working on an internet strategy to generate qualified leads. I would like to send my contact info through a twitter direct message. If you could, please follow us at @pabloiv or @torlanco or email us at ftirado@mlstudiopr.com

    Thanks

    ReplyDelete